Toy Story 3
This is a Disney Pixar animation production. The animated logos are played at the beggining of the trailer to copyright the film being advertised.
Within this Teaser Trailer famous voices are used. As this is the third Cartoon of the Toy Story series of films the charactor's and their personalities are recognisable to the audience. Woody (Tom Hanks)is the main charactor; therefore, the dominant figure on the screen throughout the trailer, he is the well- known so this would grab the auidences attention. The cutting shots are simple to correspond with the genre and the audience. It uses these to attach a clear narrative which is easily understanded by the younger audience.
This teaser trailer uses an orignal piece of animation to create excitement, its use is not for preview, but to let the audience know that there is another sequel coming soon; the less information the more likely people are to see it.
This film is classed as a 'U' (universal) meaning it is suitable for all ages. The intended audience is young children, however, some adult humour is added to keep parents entertained.
The bright colours in this poster, including the blue, red and yellow in the bold, large title stands out and attracts the attention of children. This poster includes the title of the film, a witty comment, (the toys are back in town), the names of the main famous voices used in the cartoon along with the Disney logo and 'coming soon'. This is used to advertise that the film is being produced currently and will be released soon, motivating you to keep an eye out for the release date to go and see it. The large image of the characters would be recognised by fans of the film series, again attracting their attention.
As there is not a magazine cover for Toy Story 3, i have used this example of the Toy Story 2 magazine cover from Empire. This magazine cover uses a a red, bold font on the header, which shows the Magazine name stands out on the black background; film lovers and readers of this magazine would be familiar with this. The word 'greatest' catches your eye making you want to read the contents.
As toy story 3 has not been released yet; here are the ratings from toy story 2 which was released in 1999.
Inception
This teaser trailer is extremely effective and catches the audience's eye immediatly; this is because the camera work, editing techniques, sound and mise-en-scene has been used effectivley. The warnerbros. logo is shown at the start of the trailer; as this is a popular, successful company you straight away know this will be an effective film.
This teaser trailer shows random clips from the film that does not give any of the story line away atall; it gives you curiosity to what the film is going to be about. The fact that it is a Christopher Nolan film 'from the Director of the Dark Knight' grabs your attention as it implies that if you are a fan of that film, you will enjoy this one.
This teaser trailer shows random clips from the film that does not give any of the story line away atall; it gives you curiosity to what the film is going to be about. The fact that it is a Christopher Nolan film 'from the Director of the Dark Knight' grabs your attention as it implies that if you are a fan of that film, you will enjoy this one.
A lot of time and effort has been put into producing this poster. I love the film noir effect that has been created. The dominant colours; black and blue give a sense of danger and mystery along with the male figure , facing away, in a suit with a weapon in his hand. The which text throughout this poster stands out on the dark background. With 'Leonado Decaprio' across the top; this would attract fans of this actor and give you a sense that it may be an action, thriller film.
As there is not a magazine cover for Inception yet. I have used the example of Empire's cover for a previous successful film by Christpoher Nolan; The Dark Night.The typography on this poster has been used well by using bright colours and white contrasting against the dark background. The use of the photograph of The Joker (Heath Ledger) filling the page stands out and looks mysterious making you want to read about his character.
A small amount of text has been used on this magazine cover; this is good as it just gives you short phrases and film names that are effective and easy to skim read.
High School Musical 2
This American television film is a Walt Disney production. It is classed as a 'U'; therefore, is suitable for ages and is aimed at a younger audience. It was a big hit for young children and young teenagers in the USA so they braught it out in the UK, where it became popular with children. This is the second of the series.
The use of good looking young actors, eg. Zac Efron (Troy), attracts young girls making them want to see the film, along with the romance story. Within the mise-en-en scene used throughout the trailer a very 'perfect' look is created. For example, The make-up and air brushing used on the characters and the bright lighting and colours of the locations and costumes.
The sound in this trailer is very important to the genre of the film and the storyline. The ticking of the clock 'counting down to summer' builds up tension. This then brakes into song, 'What time is it?', which is very 'cheesy' and catchy as the music and singing is the diagetic sound of the movie.
The sound in this trailer is very important to the genre of the film and the storyline. The ticking of the clock 'counting down to summer' builds up tension. This then brakes into song, 'What time is it?', which is very 'cheesy' and catchy as the music and singing is the diagetic sound of the movie.
This trailer has been very thought out as it uses parts of the film including dancing with props as a group, eg. with basket balls, this has been very well choreographed.
The editng and camera work of this film fits the genre as the clips change to the beat of the music. The bright, colourful text on top of the clips show you the main characters names that followers of 'High school Musical' would be familiar with; making them want to see the movie.
This film was directed by Kenny Ortega.
This film was directed by Kenny Ortega.
This is surprising as this rating shows that the majority of the votes are from females aged 18-29, however it is aimed at a younger audience.
This moive poster is very simple and does not give any information about the film; just its name and 'Disney channel'. As it is a television film this is not too important.
The bright yellow bold font of the title fills half the page standing out and catching a young audiences attention. The water/ pool effect in the background along with the characters' summer costumes in the images give the effect that it is a film based in summer.
Avatar
Here the studio logo; 20th Century Fox is presented first.The non- diegetic high pitched tones and beats on top of this trailer slowly speed up and get louder, building tension. As the tones and beats get faster the cutting rate goes from slow and the clips fading into eachother, to a fast sharp cutting rate. Aswell as this, sound effects have been used such as the roaring of the CGI creature and the machinery adds to the tension and the sci-fi effect.
Within the first minute of the teaser trailer a clip with 'this December', as this is quite vaigue, it makes you want to watch the rest of the trailer to get more information, which leads to the films name and exact date being presented at the end.
The mixture of using Computer Generated Images (CGI) of characters and locations with real people and locations is effective at it confuses the audience and shows a mixture of skills and techniques have been used to create this film and a lot of money would have been put into making it. The CGI equipment used in the lab and the guns, helicopters and avatar land would attract the male gender inparticularly as it is like entering the owrld of a computer game. Whereas, the bright neon colours of the magical fantasy land and creatures would attract a younger audience, visually making it more eye catching and interesting to watch. The romance story throughout the film is aimed at females. Therefore, this film, just from watching the teaser trailer attracts a wide audience, meaning the film would be successful and a high-concept blockbuster film.
One of the clips in this teaser trailer explains 'From the Director of Titanic', this would catch your eye as James Cameron's Titanic was very successful.
The classification for this film is not shown, however, it is quite obvious the is a slight amount of violence as of the guns in this trailer, therefore, it is quite obvious it is a '12'/'12a', which means children can see the film as long as they are with an adult.
The majority of these votes have been from Males aged 18- 44. The average vote altogether is 8.6/10, meaning this film has attracted a wide audience.
This moive poster is very simple and does not give any information about the film; just its name and 'Disney channel'. As it is a television film this is not too important.
The bright yellow bold font of the title fills half the page standing out and catching a young audiences attention. The water/ pool effect in the background along with the characters' summer costumes in the images give the effect that it is a film based in summer.
Here a simple layout has been used with basic typography; including more images and colours than text. Bright yellow and white block colours of the text on this page have been used here to contrast against the blue background. Simple, bold fonts have been used to stand out and make it easy for a younger audience to read. Very little text has been used on this magazine cover, the small phrases use language that an audience that are not elderly or well educated would use, such as; "gang" and "pics". The photographs of the cast have been taken with studio lighting, have been airbrushed, to give a 'perfect', 'cheesy' look and stand out as they are 'good looking'.
Avatar
Here the studio logo; 20th Century Fox is presented first.The non- diegetic high pitched tones and beats on top of this trailer slowly speed up and get louder, building tension. As the tones and beats get faster the cutting rate goes from slow and the clips fading into eachother, to a fast sharp cutting rate. Aswell as this, sound effects have been used such as the roaring of the CGI creature and the machinery adds to the tension and the sci-fi effect.
Within the first minute of the teaser trailer a clip with 'this December', as this is quite vaigue, it makes you want to watch the rest of the trailer to get more information, which leads to the films name and exact date being presented at the end.
The mixture of using Computer Generated Images (CGI) of characters and locations with real people and locations is effective at it confuses the audience and shows a mixture of skills and techniques have been used to create this film and a lot of money would have been put into making it. The CGI equipment used in the lab and the guns, helicopters and avatar land would attract the male gender inparticularly as it is like entering the owrld of a computer game. Whereas, the bright neon colours of the magical fantasy land and creatures would attract a younger audience, visually making it more eye catching and interesting to watch. The romance story throughout the film is aimed at females. Therefore, this film, just from watching the teaser trailer attracts a wide audience, meaning the film would be successful and a high-concept blockbuster film.
One of the clips in this teaser trailer explains 'From the Director of Titanic', this would catch your eye as James Cameron's Titanic was very successful.
The classification for this film is not shown, however, it is quite obvious the is a slight amount of violence as of the guns in this trailer, therefore, it is quite obvious it is a '12'/'12a', which means children can see the film as long as they are with an adult.
This poster is very effective. A lot of time and consideration has obviously been put into producing this. The way in which the magical creature and floating islands on the bottom half of the image are silhouetted infront of a sunset gives it a fantasy effect. The blue CGI Avatar with the real photograph shows the mixed media and makes you curious as to why this is so.
The white text at the top stands out withthe films by the same director in bold; the audience would be familiar with these films. The film title is in the biggest font on the page, therefore, at a single glance you can see what the movie is called. The extra information naming the actors and actresses used along with the producers is in smaller writing in a harmonious colour to another part of the poster. You would have to read closer and take more notice of the poster to see this information.
This Empire magazinve cover for Avatar influences me greatly for producing my own. The use of gold and white text stands out on the
black background and the blue CGI image (which fills most of the page. The header is the magazine name 'Empire', this is the largest font then the movie's name 'Avatar' is slightly smaller nearer the bottom of the page in a slightly different font catching your eye. The words 'new','epic' and the director 'James Cameron' motivate you to read about the film and make it seem amazing. Here is where i found this poster and many other's advertising past successful films;Empire magazine covers.
Overall, these four different Genres; Musical, High concept Blockbuster, comedy catroon and Thriller/ action all use different techniques when producing their teaser trailers and posters to attract their preffered audiences. For example, Toy Story 3 has used a comical continous scene for the teaser trailer which does not contain any clips from the movie, only the characters. This is simple to view; therefore, easier for a young audience to watch and understand. Whereas, Inception's Teaser Tailer includes many confusing, fast cutting shots from the film to tension building music; this would attract an active audience.
No comments:
Post a Comment