Tuesday, 9 February 2010

Teaser trailer Script

SCREENPLAY


INT. HALLWAY TO AUDITION ROOM. DAY.



ROSIE (23) a petite brunnette is approaches the audition room, the hallway is dark with a blue hue giving a sense of gloom. She walks to the forboding door, as she pushes it open it creaks.


INT. AUDITION ROOM. DAY.
The sound is followed by the door slamming shut on itself. ROSIE walks to the centre of the shadowed studio room. The lights are chiaroscuro and highly contrasted. As ROSIE turns to look at the figure ALI (30)Pakistani broad Gangster/ hitman behind the desk at the front of the room, a spot light is shone in her face. ROSIE steps back blinking from the blinding light. The room is silent for a second.


Ali remains in the shadows and Rosie is central to the frame in the style of an audition tape. A red light starts flashing.

ALI
(Questions)
Rosie Thomson i take it yes?

ROSIE
(nervously)
yeah

ALI
(Instructs)
Can you move the chair to the centre of the stage please.

ROSIE fetches the chair, for a brief moment, she isn't seen, we see her from behind shortly after with the chair. She walks to the stage and places the chair off centre.


ROSIE
(Quietly)
OK
ALI
(Sarcasticly)
I did say centre

ROSIE
(apprehensively)
Sorry

ALI
(Instructs)
Take a seat please


ROSIE does as she's told, she looks behind briefly to locate the chair and she smiles and sits formally.


Ali walks towards Rosie.

ALI
(Instructs, muffled)
Okay,just relax


ROSIE
(Innocently)
Ok

As Rosie is sitting, she fiddles with her fingers on her knee. Ali walks towards Rosie.


ALI
(Sly)

Just relax Rosie. This is all part of your audition. Try your best to keep act as if this is a real kid napping scene.

Rosie is trying to avoid looking at him in order to keep her concentration. Ali moves behind her, out of her sight and is silhouetted against the light. ROSIE is gagged with force and she reacts by shaking her head and arms in panic trying to remove the gag. It is obvious she is acting, she tries to remain reserved to an extent, but it's as though she's connected to her chair.


Ali restrains Rosies arms with thick green hessian rope, it's very traditional and reminisent of the horror or noir genre. Rosies facial expressions become more intense with fear, her eyes are stressed open as she tilts her head back. She begins to rock the chair frantically. It is now clear the reactions are real. Rosies shoulders begin to thrust forward, back and forth. Ali Quickly installs a bag over Rosies head. She is hesitant for a moment before trying to scream under her gag. The sound is muffled and deep.


ROSIE
(extremely prolonged muffled)
No no

The room is filled with darkness and none of the characters are visible. But suddenly after this pause of inactivity; it is silent and Rosies bagged head becomes full frontal with a fade in, it is obvious her head is tilted backward, a shadowed hand is applying force to her neck and ROSIE emits a slight wimper. The hand slowly moves to Rosies chin. Ali places his hand on Rosie's shoulder as she struggles.


ALI

(a fake reasurance)

Relax Rosie.

As Ali holds rosies shoulder down to stop her moving and struggling, he swings back a hammer which is then brought down onto Rosie. Rosie is dimly lit by a red accent light* which follows her silhouette sharply.
FADE TO:
 
3. EXT. ALLEYWAY. DAY.
A fade in to a gloomy alleyway, the rain is heavy and street lights reflect in the mirrored pavement. Rosie is watching and looking around her frantically, her vision is distorted from the rain and her injury. Footsteps are heard from the character (Ali) carrying Rosie through the alleyway. Rosie is looking up to the top of the buildings with blinding lights shining like a surrealists moon, further distorting her vision. Graffiti, industrial waste bins and litter are scattered across the ground. the wind is frivolous, whipping the ground carrying rain and litter, whilst splashing in the puddles. Rosie's vision fades in and out of darkness. 

  FADE TO:

4. Ext. CAR PARK AND CAR. NIGHT.

A skyline loomes out from the shadows, the red lights are almost luminescent. Once reaching a point a quarter from the curb, its tires spin and screaches as it skids around the corner in a zigzaging fashion.

Monday, 8 February 2010

Initail ideas for genre


Here i have created a mind map of the different genres i could use for my teaser trailer. i am particularly drawn to the horror and thriller idea as is it more feasable than an action or comedy genres. 

 

Here I have noted the codes and conventions of these genres and how we can combine them into one for our film. This includes the mise-en-scene, sound, camera work and editing we will have to think about when creating our teaser trailer to attract our expected audience. 

Pre-Production Schedule

Monday, 1 February 2010

Planning

Leading on from my research; where i found out that thrillers equally atrract both genders and action and sci- fi films attract a large audience. In additon, ratings from the IMDB website has proven that high concept films such as Avatar has higher ratings from a wide audience as aposed to High school musical that attracts a younger female audience. 
For my teaser trailer i want it to attract quite a wide audience, preferably people over 15 who enjoy lots of action, thrill, horror and romance. The film being advertised in the trailer will include props, characters and locations to catch everyones eyes. For example; Fast cars, equal amount of each gender, mixed race and mixed aged characters and weapons. Locations that I think could be effective are dark alleys, a photography studio (good lighting), an old building, adandoned barns/ houses/ hospitals. 

Wednesday, 27 January 2010

Cross- Media Advertising

Cross media advertising is when a company uses different ways to market a product. For example, When advertising a film, a teaser trailer will be released about 18 months before and this will be followed by a movie trailer with more infromation about the film closer to the release date. These trailers would be shown in cinemas, television and the internet. Apart from this, the film will be advertised in magazines, on magazine covers, in newspapers, on posters, on buses, on the radio, on the internet and on television.  
Within these marketing products, cinematography, film clips, typography and editing programs (such as Photoshop and iMovie) would be used to attract the audience the movie is aimed at. For example, the High School Musical series  are aimed at children and young teenagers; mainly girls. To make sure their intended audiene is attracted to these films and motivated to watch them, the producers use mise-en-scene, sound, camera and editing techniques, cinematography and typography. The teaser trailers for these television films all include the 'catchy' songs from the movies, along with the cast dancing and using props to do with the characters personalities and the story line. The posters for these films would have photographs of the cast, air brushed to look 'perfect' with the main characters 'Troy' and 'Gabriella' standing out. 'Troy' is seen as a 'hearthrob' so he attracts teenage girls into watching the film. Bright colours and bold fonts are used using contrasting colours to stand out and attract a younger audience. In addition, web pages would be used with fan sites to promote these films so cinematography can be viewed of the characters. The radio and music channels can help to market these films along with the disney channel as they can play the songs from the films and make music videos using the different clips from each of the series.  
Companies within cross media advertising work together for mutual benifits. For example, Sony owns television company CBS, film production company Columbia and music company BMG. Therefore, a Columbia film could use a song by BMG and consequently people would buy the song more, beinifiting Sony's finance and success.

Monday, 25 January 2010

Web- Bibliography

Dan Wellman, 25/10/2004, 20 Things you have to know about Photoshop
Avatar (2009) User Ratings, Internet Movie Database
http://www.imdb.com/title/tt0499549/ratings
Cloverfield (2008)  User Ratings, Internet Movie Database
http://www.imdb.com/title/tt1060277/ratings
Toy Story 2 (1999) User Ratings, Internet Movie Database
http://www.imdb.com/title/tt0120363/ratings  
High School Musical 2 (2007) User Ratings, Internet Movie Database
Empire magazine covers, Avatar, The Dark Knight
http://www.empireonline.com/magazine/covers/


Friday, 22 January 2010

Research Schedule

This is a schedule to finish my research over the next week:


  • Friday 22nd- analyse posters, magazine covers and teaser trailers for the 5 different films including the target audiences
  • 22nd- Monday 25th- find out the user rating for the films the teaser trailers are advertising
  • Tuesday 26th- research into imovie, photoshop and Sony A1E 
  • Wednesday 27th- research into cross- media advertising
  • Thursday 28th- Make graphs of findngs from questionnaire- to help choose an ideal audience, genre and techniques to use through my own production 
  • Friday 29th- check blog- add extra details